New Hemp Beverage Expo Created by Hemp Beverage Alliance

In a recent press release, Hemp Beverage Alliance, disclosed that they will be hosting the Hemp Beverage Expo in Atlanta, Georgia through a partnership with Jage Media, an independent trade show organizer and business media establishment (1). The event will take place during July 9-11, 2025, and is focused as a “executive-level business-to-business trade event and conference designed to drive transactions, expand distribution, fuel investment, and deliver critical peer-to-peer learning for leaders in the booming hemp beverage industry,” (1).

“2025 will be a watershed moment for the hemp beverage industry, as more and more states establish regulatory frameworks to create clear guidance on the production, distribution and sale for these products,” Christopher Lackner, founder and president, Hemp Beverage Alliance, mentioned (1). “We're excited to bring together suppliers, distributors, supply chain partners, investors, regulators and other stakeholders under one roof to educate, collaborate, and build the category together.”

Previously in 2024, the expo was held in Minneapolis.

“By focusing exclusively on the hemp beverage category, we can make the brands the star of the event, allow safe and responsible sampling of product on the exhibit hall floor, and create experiential networking events where only hemp beverages are served,” George Jage, CEO, Jage Media, commented (1). “We are grateful for the trust the Hemp Beverage Alliance and its members are putting in us to help the organization and the industry grow.”

To learn more, please click here (2).

References

1. Hemp Beverage Alliance announces launch of Hemp Beverage Expo https://www.prnewswire.com/news-releases/hemp-beverage-alliance-announces-launch-of-hemp-beverage-expo-302375610.html (accessed Feb 17, 2025).
2. The future of drinking is hemp-infused. https://www.hempbeveragealliance.org/ (accessed Feb 17, 2025).