Switzerland Opens Cannabis Research Center
Pure Cannabis Research AG and Pure Holding AG announced the establishment of the Cannabis Research Center (CRC) in early September 2018. The CRC, located in Switzerland, will reportedly facilitate cutting-edge research on cannabis. In collaboration with ETH Zurich, NRGene, Israel, and other global partners, Pure Cannabis Research AG plans to significantly improve the methods of plant breeding.
According to a press release from the company, more than 10,000 cannabis plants will be measured and analyzed in these very complex studies. The knowledge and data gained from those studies will be used in combination with proprietary genomic data to allow for the assembly of suites of complex traits in a multitude of different combinations. The company states that aroma profiles, pest and fungus resistance, flower colors, growth rate, and other plant characteristics will no longer be left to chance.
"It's fascinating how this market has developed. Proper resource allocation leads to a win–win situation for the industry and mankind,” said Stevens Senn, CEO of Pure Holding AG, in the press release. “The knowledge gained from the science is beneficial for society as well as for the market. The cannabis plant has an incredible potential. And, thanks to the research center, we will be able to scrutinize and realize this potential” he said.
"We will be able to greatly contribute to scientific findings,” added Yannik Schlup, CBO of Pure Cannabis Research AG referring to the mission of Pure Cannabis Research AG. “The cannabis plant is profoundly valuable as a source of phytopharmaceuticals with the capacity to improve the lives of millions of people."
For more information, please visit the company website at www.pureeurope.eu.
Ep 27: Tracking Strains in Diverse Landscapes
July 2nd 2025In this latest installment of Noid Knowledge, we are joined by Daniela Vergara, PhD, Hemp Specialist at the Cornell Cooperative Extension, and Anna Schwabe, PhD, Associate Lecture Professor at the University of Colorado, discussing the evolution of cannabis cultivation and the need for regional climate data. Their recent project, funded by the Agricultural Genomics Foundation, studies 10 cannabis varieties grown by farmers in different regions, specifically plant characteristics, soil type, and harvest metrics. They aim to understand how environmental factors affect cannabis yield and quality, providing actionable insights for farmers and breeders.
Ep 26: Innovations in Drying and Curing to Protect Flower Quality
May 27th 2025In this latest installment of Noid Knowledge, we are joined by Dr. Allison Justice, Founder and CEO of the Hemp Mine, and David Sandelman COO, CTO & Co-Founder of Cannatrol. Here, Allison and David discuss innovations in cannabis drying and curing, focusing on the Cannatrol technology which controls vapor pressure, preserving trichome integrity, and flower quality. Additionally, Allison shares how the Cannabis Research Center and Coalition (CRC) is transition to an open-source model to support cultivators, researchers, and home growers.
