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Village Farms International, Inc., announced that starting later this month it will increase its global presence by beginning to ship cannabis products to the Israeli medical market.
On January 3rd, 2023, Village Farms International, Inc. announced it will begin to ship cannabis products through its subsidiary, Pure Sunfarms, to Israel’s medical cannabis market as part of an exclusive three-year supply agreement with Dr. Samuelov Importing and Marketing Ltd., doing business as Better Pharma (1).
According to the press release (1), the company also commented that the lack of cannabis legislative action by the United States Senate does not impact Village Farms' plans to leverage its success in Canada into other cannabis markets with greater regulatory support. The company currently sells products in Canada and Australia, and plans to enter the German medical market.
"Commencing shipments to Israel is another milestone in our global cannabis strategy, building on our successes in Canada and Australia," said Michael DeGiglio, Chief Executive Officer, Village Farms (1). "We are proud and privileged to partner exclusively with Better Pharma for the significant medical cannabis opportunity in Israel and are confident that Pure Sunfarms’ unique ‘Everyday Premium’ positioning, which has proven so successful in Canada and Australia, will be differentiated in the Israeli market, and well-received by patients."
"Our agreement with Better Pharma marks the first time Pure Sunfarms branded flower, inclusive of Canada's top-selling Pink Kush, makes its way to consumers internationally," said Mandesh Dosanjh, President and CEO, Pure Sunfarms (1).
"We are proud and honoured to exclusively partner with Pure Sunfarms, Canada's Number 1 flower brand and market leader, for medical cannabis products," said Ran Samuelov, Chief Executive Officer, Better Pharma (1). "We are confident we will be able to leverage our knowledge and expertise in international brand management for Pure Sunfarms to become one of the leading medical cannabis brands in Israel.”
According to information in the press release (1), Better Pharma imports, markets, and distributes international brands to the Israeli pharmaceutical market. In 2020, the company established the Cannabinoids unit, specializing in importing and distribution and marketing of medical grade cannabis product to the Israeli medical market.