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Three Canadian companies are combining their efforts to create a first-of-its-kind cannabis training program.
Anticipating a rise in cannabis tourism in Canada, We Know Training–a technology platform for training and certification–and Diplomat Consulting–regulatory affairs, strategy, and communications firm–announced a joint effort with CannSell to provide training in the restaurant and hospitality sectors (1). CannSell was acquired by We Know Training in March 2023 and educates retail employees and store owners on how to responsibly sell cannabis (2).
“Similar to alcohol service, the new program will provide necessary regulated training and certification for restaurateurs, cocktailers, servers, bartenders, and coffee baristas in safe and regulated service of cannabis in public consumption spaces,” stated a press release (1).
“We believe we will see municipal and provincial governments begin to ease zoning and licensing for public cannabis consumption within the next year across the country,” said Nathan Mison, Founding Partner of Diplomat Consulting (1). “We know 27 per cent of the world’s population want a cannabis tourism experience—why not invite them here to Canada to enjoy an infused food, beverage, and spa experience?”
According to the press release, the companies plan to have a training program complete by 2024, or later this year if cannabis consumption spaces are legalized for live events in Alberta (1).