Trulieve Begins "Roll-Up for Justice" Campaign to Support Cannabis Clemency and Reform

In a June 2, 2025, press release (1), cannabis company Trulieve announced the launch of its "Roll-Up for Justice" campaign in support of the national initiative, Mission [Green]. Launched by the nonprofit The Weldon Project, the initative supports those who have been disproportionately impacted by cannabis prohibition.

Trulieve is a multi-state operator and vertically integrated cannabis company. As explained for its Register Rollup initiative news article (2), Trulieve’s campaign aims to help raise awareness, empower the cannabis community of patients and supporters, and raise money to support correcting the injustices from outdated cannabis laws, particularly those affecting the thousands serving time in the US for nonviolent cannabis offences that in some states are no longer defined as crimes.

Throughout June and July, customers and patients in five states – Arizona, Connecticut, Florida, Georgia, and Maryland – can “roll up” their total Trulieve purchases to the nearest dollar. Customers also have the ability to make a donation in addition to the rollup, and 100% of the proceeds go to Mission [Green].

"We're thankful for Trulieve's support of Mission [Green] and our fight to free those still paying the price for outdated cannabis laws," stated Weldon Angelos, founder of Mission [Green], in the press release. "Together, we can turn spare change into real change."

The Weldon Project was created by Angelos, a former music producer who in 2003 had been sentenced to 55 years in federal prison for selling $300 of cannabis on three occasions, a first-time and nonviolent offence (1,3). After a campaign involving government officials, celebrities, and others, he was released in 2016 after serving 13 years, and received a full pardon in 2020. Angelos has been working toward criminal justice reform, helping to secure the release of others and supporting clemency grants. Mission [Green] was created as a way for businesses and consumers to provide relief for individuals impacted by cannabis prohibition, address consequences of cannabis-related arrests and convictions, and also promote efforts for social equity.

In addition to efforts for securing expungements or pardons, the initiative also provides commissary funds for those currently incarcerated to be able to buy basic care items and food (3).

"Weldon's personal story illustrates the urgent need for cannabis reform," stated Trulieve's Chief Executive Officer Kim Rivers. "We are proud to support Mission [Green]'s efforts through the Roll-Up for Justice campaign."

Supporting Mission [Green], Trulieve also explains, will help correct historical injustices from cannabis laws, promote fairer opportunities in the industry, and support legislative reform (3).

References

1. Trulieve Cannabis Corp. Trulieve Launches "Roll-Up for Justice" Campaign to Support Mission [Green] https://www.prnewswire.com/news-releases/trulieve-launches-roll-up-for-justice-campaign-to-support-mission-green-302470704.html (accessed June 4, 2025).
2. Trulieve. Trulieve Register Rollup Supports our Partners Mission [Green] https://www.trulieve.com/discover/blog/mission-green (accessed June 4, 2025).
3. Mission Green. About. https://www.projectmissiongreen.org/about-us (accessed June 4, 2025).