THC Beverages Study Looking to Explore Wellness Alternative Possibility to Alcohol

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In a recent press release (1), MoreBetter disclosed a new study that will be starting soon and is looking to investigate how tetrahydrocannabinol (THC) beverages may have on alcohol consumption, overall quality of life, and mood.

The study will take place over three weeks and is seeking up to 2,000 participants that will report daily feedback on their alcohol and THC beverage consumption patterns. Additionally, participants will provide self-assessments on their overall quality of life. According to the press release (1), “The study is sponsored by multiple leading beverage brands, who are collectively supplying participants with free infused beverage products to use throughout the course of the study.”

“By collecting consumer-reported outcomes from thousands of consumers, over a multi-week basis, we provide brands and industry advocates with the Real World Data they need to understand how infused beverages are impacting consumers' quality of life,” said MoreBetter COO, Tyler Dautrich (1).

“Our mission has always been to provide a healthier, more mindful way to enjoy social moments, and we believe this study will help us better understand and validate the positive impact of our product,” Aaron Nosbisch, Founder and CEO at BRĒZ, a sponsor of the study, commented (1).

The New Advisory Link Between Alcohol and Cancer Risk (2) was released by the outgoing Surgeon General in January 2025. This Advisory detailed the third leading preventable cause of cancer to be alcohol.

“The cannabis plant should be better researched, and we are hopeful that this is just the first step in learning how these products can improve people's lives as acceptance, access, and consumption of infused beverages expands across the US,” said Adam Terry, CEO of Cantrip, also a sponsor of the study (1).

“This pioneering study reflects our commitment at Iconic Tonics to reshape the future of adult beverages—delivering functional, flavorful, and elevated alternatives that meet the moment. As more consumers explore mindful options, real-world data like this will be essential in understanding how THC-infused beverages are enhancing quality of life and transforming social rituals. Our partnership with MoreBetter isn't just about validating our brands—it's about leading a cultural shift with integrity, innovation, and style,” said Evan Eneman, CEO and co-founder of Iconic Tonics, alongside entertainment icon and entrepreneur Snoop Dogg (1).

The main product in the study that will be explored are THC-infused seltzers but MoreBetter is additionally looking at 750 ml bottles that are used as “mixers, dry powder mixes, and 1.5-2 oz "shots" in an effort to study how various doses and form factors impact consumer's perceived experiences,” (1).

“Participating in this study allows us to stay at the forefront of innovation while helping to shape standards that prioritize safety, quality, and consumer education,” Justin Tidwell, CEO of Nowadays, commented (1).

Individuals that are over the age of 21 years old and are interested in the study, can visit mystudi.es/bevstudy (3) to see if they are eligible to participate.

References

1. MoreBetter. Groundbreaking study explores THC beverages as a wellness alternative to alcohol https://www.prnewswire.com/news-releases/groundbreaking-study-explores-thc-beverages-as-a-wellness-alternative-to-alcohol-302425992.html (accessed Apr 28, 2025).
2. Assistant Secretary for Health. Alcohol and cancer risk https://www.hhs.gov/surgeongeneral/reports-and-publications/alcohol-cancer/index.html (accessed Apr 28, 2025).
3. https://btstudi.es/q/bevstudy2/ (accessed Apr 28, 2025).