Promoting Cannabis Lab Success: A Conversation with the CEO of Modern Canna

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Webinar Date/Time: Thu, Aug 31, 2023 2:00 PM EDT

Join us for an insightful webcast exploring the dynamic landscape of the US cannabis industry and its impact on the rise of cannabis testing labs. Discover how industry veterans navigate challenges and leverage opportunities to build successful lab models based on quality, transparency, and integrity, sharing invaluable strategies for growth and excellence.

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Event Overview:

The expansion of the US cannabis industry has led to the emergence of numerous cannabis testing labs. While some of these labs have origins in other industries, such as the environmental sector, many are new startups and can experience a broad range of challenges and opportunities. Developing systems around prioritizing staff, instrument flexibility, and nurturing meaningful vendor relations help promote an environment for success. This webcast will be a conversation between George Fernandez, CEO of Modern Canna, and Ben Southwell, assistant professor and coordinator for the LSSU Cannabis Center of Excellence. They will discuss strategies for developing a lab model centered around quality, transparency, and integrity.

Key Learning Objectives:

  • Considerations for new lab startups
  • Approaches for providing quality lab data
  • Maximizing instrument vendor relations for lab effectiveness

Who Should Attend:

  • Future or current cannabis lab managers
  • Future or current cannabis testing lab analysts and chemists
  • Entrepreneurs considering starting a cannabis testing lab
  • Cannabis operators, specifically professionals who work in QA/QC and/or compliance departments
  • Cannabis cultivators, processors, and retailers
  • Medical marijuana consumers


George Fernandez
Founder & CEO
Modern Canna Labs

George Fernandez is the founder and CEO of Modern Canna Labs. George has more than 14 years of experience operating successful commercial laboratories in highly regulated industries. He specializes in brand development, disruptive ideation, driving organizational improvements, and compassionate leadership. Throughout his career, he has launched and optimized several companies, which helped him adopt a risk-tolerant, intuitive, and innovative approach to business.

Benjamin Southwell
Assistant Professor
Lake Superior State University

Benjamin Southwell holds a bachelor’s and master’s degree in chemistry from Lake Superior State University (LSSU) and Central Michigan University, respectively. With a research focus on studying the analytics of cannabinoids and terpenes in cannabis products as the coordinator for the LSSU Cannabis Center of Excellence. Currently he instructs courses in forensic, analytical, and cannabis chemistry.

Register Free: