More Americans Looking to Use Cannabis During the Holidays, According to Recent Survey

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A new survey is highlighting data that is showing an increase in Americans interested in using cannabis during the 2023 holiday season.

A recent press release (1) disclosed that a survey performed by Wired Research on behalf of Oak PR, a communications business, showed that more Americans are now looking to receive cannabis as a gift for the holidays. The survey detailed that 1 in 4 Americans would prefer cannabis gifts instead of something else, for example, alcohol (1). It was estimated that around 63% of Americans who participated in the survey were planning to involve cannabis in their 2023 holiday festivities.

A new trend among Gen Z and Millennials observed in the survey (1) showed that younger generations were beginning to steer clear of traditional gifts, such as alcohol, and more interested in receiving the gift of cannabis as a present.


The survey detailed the attraction of gifting cannabis (1):

  • Gen Z and Millennials are more likely than their older counterparts (Gen X + Boomers) to include cannabis in their 2023 holiday plans (78% vs. 56%).
  • American parents are significantly more likely than their peers without children (74% vs. 58%) to plan to make cannabis part of their winter holiday celebrations this year.
  • Gen Z and Millennials (vs. Gen X + Boomers) report that they’d be happy to receive cannabis as a gift (53% vs. 38%) and plan to gift a loved one with cannabis (26% vs. 19%) for the winter holidays.
  • About 1 in 3 (32%) of those who plan to use or gift cannabis this winter holiday season think that cannabis is a better gift than alcohol.
  • Perhaps this is why around 54 million Americans report they’d be happier (35%) and would prefer (36%) to receive cannabis over alcohol as gifts this holiday season.

"The results of the survey are both eye-opening and somewhat expected when you consider the growth of legal cannabis in the U.S. and people are always looking for new and interesting gift options," Drew Tybus, Oak PR CEO mentioned (1). "With more states across the country now offering some form of legal cannabis to Americans than ever before, people have a choice of how they want to celebrate, have fun, and give gifts that people will be excited about. We see the most interesting trend being the correlation between younger Americans (Gen Z and Millennials) - many of whom are now parents themselves - considering cannabis their preferred choice over alcohol this holiday season. Being a parent during the holidays can be extra stressful, and cannabis can be an excellent option when it comes to relaxing."


  1. Oak PR. New Data Shows More Americans Turning to Cannabis During the Holidays in 2023 (accessed Dec 20, 2023).