Marijuana Business Daily (MJBiz Daily), a media and events company that produces the world's largest cannabis business trade show (MJBizCon), announced the acquisition of Emerald Scientific's The Emerald Conference, a technical and comprehensive science conference in the cannabis industry (1).
"We believe science needs to be the backbone of the cannabis sector and that it will become a much bigger part of the industry, from the business side to regulations to healthcare to the international landscape. This acquisition ensures we will play a leading role in making that happen and fostering growth," said Chris Walsh, CEO of MJBizDaily, in a press release (1). "The Emerald Conference has become the go-to event for scientists, related businesses, researchers and healthcare professionals. We will now take it to next level."
According the announcement, MJBizDaily plans to expand and enhance the conference, boost education and networking opportunities, and drive science and research forward. The company will reportedly bolster its reach in the science community in other ways as well, leveraging its digital publishing assets, event portfolio, and additional resources to provide content, knowledge sharing, networking opportunities, and information on the latest research via a variety of formats and mediums.
Under the terms of the deal, Emerald Scientific will reportedly consult with MJBizDaily on science content and events as part of a multiyear partnership. It also will continue to have a prominent presence at The Emerald Conference and other science-related events that MJBizDaily produces.
"This is more than an acquisition—it's a strategic partnership that allows us to incorporate Emerald Scientific's thought leadership and market insights," Walsh said.